Housing more than 330 departments spread across seven floors of pure hedonism, Harrods has become an institution renowned for attracting clientele ranging from Oscar Wilde to Laurence Olivier and the British royal family. Whether you're seeking a special gift or simply hankering after a heady afternoon of indulgence, our insider's guide will tell you everything you need to know before visiting.
Nestled on Knightsbridge’s bustling Brompton Road, Harrods is at the heart of one of London’s most renowned shopping neighbourhoods. Our concierge will be delighted to organise your transport to and collection from Harrods–a mere 15 drive meandering through Mayfair to Knightsbridge.
During the balmy summer months, we invite you to take off on one of our classically British Pashley Cycles for an idyllic bike ride weaving through leafy Hyde Park. For those who prefer the freedom of exploring on foot, you can enjoy a leisurely 30 minute amble down to Brompton Road.
Home to a myriad of designer brands, accessories, fine jewellery and home furnishings, cafés and gourmet eateries, you could happily while away an entire day exploring food halls and aisles laden with trinkets. The best way to explore is to download the nifty Harrods App, an in-pocket guide with a helpful map to guide you.
It’s also well worth browsing the News & Events page on the Harrods website before your visit, to read up on recent restaurant openings, fashion pop-ups, exclusive launches and a calendar of experiences ranging from ghd hairstyling masterclasses to kitchen demonstrations and calligraphy workshops.
Such a renowned department store requires its customers to dress accordingly. Although the strict dress code for Harrods has slightly relaxed over the years to allow sportswear, including trainers, the store does still reserve the right to ask anyone not appropriately dressed to kindly leave its premises.
London’s top department stores are renowned for their spectacular seasonal window displays, and Harrods is no exception–particularly in the run-up to Christmas which lends itself perfectly to a visual feast of twinkling designs.
This year’s theme is simply an ode to extraordinary gifts. Creative visual director Alexander Wells-Greco commented in a recent interview; “Our iconic and enchanting window displays, which wrap the store, have always been a focus for this time of year. This year, our Christmas windows, from Valentino to Dior Beauty and many more, harmoniously embrace the theme of extraordinary gifts and the act of giving during the holiday season.”
Acting as a decadent stage for the world’s greatest products, Harrods is home to seven floors. On ground level, you’re met with beauty halls, fine jewellery and watches, as well as sparkling food halls and luxury accessories. Ascend to the first floor for designer womenswear and up to the second floor for all things mens fashion. The third floor showcases an exceptional home and furniture department, while the fourth floor is a paradise for children featuring stylish childrenswear, toys and a section dedicated to the Wizarding World. Also nestled on this floor, you’ll find the women’s contemporary and denim section as well as an opportunity for rejuvenation and indulgence at The Wellness Clinic. This extends up to the fifth floor where you’ll find the hair and beauty salon, alongside “Shoe Heaven” and the tech department. Lastly, the sixth floor is an olfactory paradise dedicated entirely to fragrances and features a rare collection of antique scents on display.
Harrods describes itself as “one door with a million paths,” so you may wish to book a private session with a personal shopper to help you maximise your visit. The store’s expert concierges are dedicated to various departments and can handpick beauty products, special gift ideas for your loved ones as well as help you discover your own personal style through the latest fashion trends. These exclusive services can be easily arranged via WhatsApp, WeChat, or phone.
A food lover’s paradise, Harrods is also home to over 20 tea rooms, cafes and restaurants. The most recent addition to this is the Dining Hall, a historic hall where the allure of the surroundings, delicious menus, and the captivating rhythms of live music unite to craft an unforgettable experience. Open every day, there are six enchanting restaurants to tantalise all senses serving a range of cuisines including esteemed British chef Tom Kerridge’s seasonal delights to fresh pasta and sushi. From Tuesday to Saturday, the hall transforms into a late-night oasis of fine dining and vibrant live music, providing the perfect sanctuary to relax and rejuvenate after a bustling day.
In the heart of London’s elegant Mayfair, Brown’s Hotel is an iconic luxury hotel where history and 21st century sophistication come together.
In the heart of London’s elegant Mayfair, Brown’s Hotel is an iconic luxury hotel where history and 21st century sophistication come together.
In the heart of London’s elegant Mayfair, Brown’s Hotel is an iconic luxury hotel where history and 21st century sophistication come together.